Privacy Policy

Effective Date: July 22, 2025
Legal Entity: Icon818, Inc.
DBAs: UpTheScore™, She Up Now™

1. INTRODUCTION

Icon818, Inc., including its DBAs UpTheScore™ and She Up Now™ (“Company,” “we,” “us,” or “our”), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our websites, make a purchase, or engage with our services.

By using our websites or submitting information to us, you agree to the terms of this Privacy Policy.

2. INFORMATION WE COLLECT

A. Information You Provide Directly

Full name, email address, phone number

Billing and shipping addresses

Payment details (via secure third-party processors)

Business information (if applicable)

Responses to quizzes, forms, or surveys

Messages, reviews, and customer service inquiries

B. Information Collected Automatically

IP address, browser type, operating system

Referring URL and pages visited

Time and date of access

Device identifiers

Cookies and usage tracking data

C. Third-Party Integrations

We may collect information through platforms like Stripe, PayPal, Calendly, GoHighLevel, and social media channels if you engage with us through them.

3. HOW WE USE YOUR INFORMATION

We use your data to:

Process and fulfill orders and services

Deliver transactional communications (e.g., receipts, confirmations)

Send newsletters, offers, promotions, and updates

Respond to support or customer service inquiries

Analyze user behavior and optimize our website and services

Personalize your experience and recommendations

Enforce our legal terms and comply with applicable laws

4. SHARING OF INFORMATION

We do not sell your personal information.

We may share data with:

Trusted third-party service providers (e.g., payment processors, web hosts, email platforms)

Legal authorities, when required by law, subpoena, or to protect our rights or the safety of others

Business affiliates, but only when you explicitly opt in to such offers or partnerships

5. LEGAL BASES FOR PROCESSING (GDPR COMPLIANCE)

For users in the EU/EEA, we process your personal data under the following lawful bases:

Your explicit consent

The performance of a contract

Compliance with a legal obligation

Our legitimate interests, so long as they do not override your privacy rights

6. CALIFORNIA PRIVACY RIGHTS (CCPA COMPLIANCE)

If you are a California resident, you may request:

Access to the categories and specific pieces of personal information we’ve collected about you

Deletion of your personal data

Information about how we use and share your information

To opt out of the sale of your data (note: we do not sell personal data)

To exercise these rights, email [email protected] with the subject line: “CCPA Request.”

You may also visit: Do Not Sell My Personal Information (link to be added on your site)

7. COOKIES & TRACKING TECHNOLOGIES

We use cookies, pixels, and similar technologies to:

Analyze traffic and improve performance

Run advertising and remarketing campaigns (e.g., Meta, Google, TikTok)

Personalize content and user experience

You can disable cookies through your browser settings, but this may limit some functionality.

8. EMAIL & SMS COMMUNICATIONS

By providing your email or phone number, you consent to receive:

Transactional messages (e.g., order confirmations, billing notices)

Marketing communications (e.g., special offers, event updates)

You may opt out at any time:

Email: Click “Unsubscribe” at the bottom of any message

SMS: Reply “STOP” to cancel further texts

9. DATA SECURITY

We implement robust security measures, including:

SSL encryption for all web traffic

Secure third-party payment processors (e.g., Stripe, PayPal)

Access control, internal data management procedures

Despite these safeguards, no method of transmission is 100% secure, and we cannot guarantee absolute security of your data.

10. YOUR RIGHTS

Depending on your jurisdiction (e.g., EU, UK, California), you have the right to:

Access a copy of the personal data we hold

Request correction, update, or deletion

Object to or restrict processing in certain cases

Withdraw consent to marketing communications at any time

To exercise your rights, contact us at [email protected].

11. DATA RETENTION

We retain your personal data only as long as necessary to:

Fulfill the purposes described in this policy

Comply with legal or regulatory obligations

Resolve disputes and enforce our agreements

12. CHILDREN’S PRIVACY

Our services are intended for users aged 18 and older. We do not knowingly collect data from children under 18. If we learn that we have unintentionally received such information, we will delete it promptly.

13. THIRD-PARTY LINKS

Our websites may contain links to third-party websites or services. We are not responsible for the privacy policies or practices of those websites. Please review their policies before sharing your information.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Continued use of our services constitutes acceptance of those changes.

15. GOVERNING LAW

This Privacy Policy shall be governed by and construed in accordance with the laws of the State of Maryland, United States, without regard to conflict of law principles.

16. CONTACT INFORMATION

If you have any questions or concerns regarding this Privacy Policy, you may contact us at:

Icon818, Inc.
DBAs: UpTheScore™, She Up Now™
📍 1820 Lancaster Street, Suite 200
Baltimore, MD 21231
📧 [email protected]
🌐 www.icon818.com

© 2025 Icon818, Inc. All rights reserved.
UpTheScore™ and She Up Now™ are registered DBAs of Icon818, Inc.