PRIVACY POLICY

Effective Date: July 22, 2025
Legal Entity: Icon818, Inc.
DBAs: UpTheScore™, She Up Now™

1. INTRODUCTION

Icon818, Inc., including its DBAs UpTheScore™ and She Up Now™ (“Company,” “we,” “us,” or “our”), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our websites, make a purchase, or engage with our services. By using our websites or submitting information to us, you agree to the terms of this Privacy Policy.

2. INFORMATION WE COLLECT

Information You Provide

Name, email, phone number

Billing and shipping address

Payment details (processed securely by third-party processors)

Business details, survey responses, and customer support messages

Information Collected Automatically

IP address, browser, operating system, device identifiers

Referring URL, pages visited, time/date of access

Cookies, pixels, beacons, and tracking data

Third-Party Integrations
We may collect data through Stripe, PayPal, Calendly, GoHighLevel, Meta, Google, TikTok, and other platforms you use to connect with us.

Profile & Inferred Data
We may derive preferences and behaviors from your interactions with our content, emails, and ads.

3. HOW WE USE YOUR INFORMATION

We use your data to process orders, send confirmations, deliver updates and marketing, respond to inquiries, personalize your experience, improve performance, prevent fraud, comply with law, and evaluate our business operations.

4. SHARING OF INFORMATION

We may share your information with trusted service providers (payments, hosting, marketing), business partners if you opt in, successors in case of acquisition, and legal authorities when required. We do not sell your personal information.

5. COOKIES & TRACKING

We use cookies, pixels, and tracking technologies to analyze traffic, personalize content, and deliver ads. You can disable cookies in your browser, but some features may not work. We do not respond to Do Not Track (DNT) signals.

6. AI TECHNOLOGIES

We may use artificial intelligence tools for customer support, chatbots, marketing automation, and analytics. These tools may process data you provide, but we apply safeguards to protect your privacy and comply with U.S. privacy laws.

7. COMMUNICATIONS

By providing your contact information, you consent to receive transactional updates, promotions, and reminders via email or SMS. You can unsubscribe by clicking “unsubscribe” in emails or replying “STOP” to text messages.

8. DATA SECURITY

We use SSL encryption, secure processors, and access controls to protect your information. However, no system is 100% secure.

9. YOUR RIGHTS

Depending on your location, you may request access, correction, or deletion of your data, restrict processing, or withdraw consent. Contact us at [email protected] to exercise these rights.

10. DATA RETENTION

We keep your data as long as needed to provide services, meet legal obligations, resolve disputes, and support business operations. Data may be de-identified instead of deleted.

11. CHILDREN’S PRIVACY

Our services are not directed to anyone under 18. We do not knowingly collect data from minors. If we become aware of such data, we will delete it.

12. THIRD-PARTY LINKS

Our websites may link to third-party sites. We are not responsible for their practices. Review their privacy policies before sharing information.

13. STATE PRIVACY RIGHTS

Residents of certain U.S. states, including California, Virginia, and Colorado, may have additional rights, such as requesting access to or deletion of their data, or opting out of certain data uses. To exercise these rights, contact us at [email protected].

14. CHANGES TO THIS POLICY

We may update this Policy as laws and practices evolve. Updates will be posted on this page with a revised effective date. Continued use of our services after changes means you accept the updated terms.

15. CONTACT

Icon818, Inc.
DBAs: UpTheScore™, She Up Now™
1820 Lancaster Street, Suite 200
Baltimore, MD 21231
Email: [email protected]
Website: www.icon818consulting.com

© 2025 Icon818, Inc. All rights reserved.